THE BLOG.

Robert M Edwards Robert M Edwards

Customer Retention vs Acquisition: Where Should You Focus?

Every small business faces the same strategic question: should I focus on keeping the customers I have or finding new ones? The answer isn't "both" - you have limited time and budget. Here's how to make the choice that actually grows your business.

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The Service Recovery Paradox: How Complaints Can Create Loyal Customers.

Here's something that sounds impossible: customers who experience a problem that you resolve exceptionally well often become more loyal than customers who never had a problem at all. It's called the Service Recovery Paradox, and it's one of the most powerful—and underused—tools in customer experience management.

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